Learn to design and develop a product from scratch.
Craft Product School is a product innovation school for beginners and young professionals who want to grow their careers or transition to entrepreneurship.





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We teach our students how to navigate a product development process, from inception to completion by ideating, prototyping and testing.
Craft
135
270
Early bird ticket: Buying this course until the 30th of August will secure you a spot to the 2 days Craft Digital Product workshop, as well as access in the Craft Product School community, our pool of mentors, access to the bi-monthly newsletter and to future webinars, at 50% of the normal price.

Student ticket:
Are you a student? Craft Product School supports youth education and offers the 2 days workshop at a special price: just 70 eur.

Why now?
We believe Romania has a lot of technical and creative talent. But what it needs is a product education and a lean thinking geared towards understanding the user, generating good ideas, shaping those ideas into a product or service, and learning how to market them.

We want to provide talents with product knowledge and expertise, so they can feel confident in further building a business.
Why product design and development?
Because having an approach that combines technology, business and creativity means having the skills of the future.

Product knowledge stands at the intersection of technical and business savviness, strategic vision and design. People who are product savvy are better prepared for entrepreneurship, or a leadership career in software management, design, creative direction.


What makes us different?
No courses
Instead, we have workshops. Around 10 participants work closely, in groups of 2-4, with their Coach, on solving a problem.
No need for an existing idea
You don't have an idea, but you have the drive to build a product, and maybe grow it into a start-up? You've come to the right place. Here, you can find inspiration, courage and even a team mate.
A small, carefully selected community
We will work closely with 10 talents to teach them best practices in product design and development within just 2 days.
Hands-on experience
We don't believe in "Google Search" kind of workshops - workshops where you come to listen to concepts definitions that you yourself can find on Google. We have a no- preaching approach.

Safe zone
We welcome participants of all genders, minorities, and backgrounds. You won't feel bad for not knowing, you won't feel ashamed for asking questions. We encourage growth and curiosity at any levels.
Accessible payment plan
You don't have the money to pay for this course now? No worries, we understand specific situations, this is why we have put into practice an accessible payment plan: you pay a monthly subscription, which allows you to benefit continuously of Craft Digital Product School experience and mentors.
Craft Digital Product School is designed around creative thinking and social science. Professionals from fields as varied as: software engineering, product management, product design, communication or marketing, are welcomed to join.

What will you learn?
1
Market trends and innovation
How do I generate new business ideas?
How have the business models changed in the past years, as the world became more networked?


2
Problem discovery
How do I test a product or service idea?
How do I talk to users?
How do I convert pain points into HMW?


3
Ideation and brainstorming techniques
How do I develop, validate, refine my ideas to ensure I am building for product-market fit? HMWs and story maps.


4
Rapid prototyping
What is an MVP? How do I create an MVP?
How do I create a basic prototype and how do I collect user feedback?

5
Key metrics
How do I choose the right metrics?
What does it mean to engage users?
What is the Hooked model?
6
Customer acquisition
At what stage of the product I am? Pre or Post market fit? What is the AARRR framework?


Who will coach?

Andra Bria
Digital Product & Service Designer
Creative Lead
Andra is a product and service designer, with a background in the creative industries. She has over 7 years experience in working with international brands, as well with advising early stage startups on how to communicate and innovate. Her public recognitions include nominations at competitions such as Golden Drum Europe or the Central European Startup Awards.
Workshop program
September, 14 –15
Saturday, September 14
10:00 - Registration
11:00 - Introduction lecture
12:30 - Lunch
13:30 - Workshop 1
15:30 - Discussion time
Sunday, September 15
10:00 - Registration
11:00 - Lecture
12:30 - Lunch
13:30 - Workshop 2
15:30 - Discussion time
Craft
135
250
Early bird ticket: Buying this course until the 30th of August will secure you a spot to the 2 days Craft Digital Product workshop, as well as access in the Craft Product School community, our pool of mentors, access to the bi-monthly newsletter and to future webinars, at 50% of the normal price.

Student ticket:
Are you a student? Craft Product School supports youth education and offers the 2 days workshop at a special price: just 70 eur.
Start your product education with Craft
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Contact us:
+40 723 272 088
andra@craftproductschool.xyz
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